When you're shopping for premium window treatments, you'll see companies describe themselves in a lot of different ways — dealer, retailer, installer, showroom, specialist. It can be confusing, and the labels don't always tell you what actually matters for your home. Instead of getting caught up in titles, focus on the questions that determine whether you'll be happy with the result: measuring accuracy, installation quality, warranty support, and who you call when something needs service two years from now. Titles vs. what actually matters Whether a company calls itself a dealer, a retailer, or an installer, the customer experience comes down to five things: Who measures your windows — an experienced in-home measurer or you with a tape from a website? Who installs the product — trained in-house installers or a subcontracted crew? Who owns the warranty conversation — the company you bought from, or a call center in another country? Local service after the sale — can they come back to fix a cord, motor, or bracket? Product knowledge — do they understand the difference between mechanisms, opacities, and control types, or are they just selling from a catalog? Questions to ask before you sign a quote Do you measure my windows in person, or do I measure myself? Are your installers employees, or is installation subcontracted? If a motor, cord, or fabric fails, who handles the claim a…